creative direction, co-writing
Definitely my favorite project of the year. I teamed up with my best friend, Roberto Brundo, as an art direction duo for this campaign. Earlier this year, along with Joey from Pretty Good, we pitched the idea—and thank God, we got it! The campaign spanned 12 weeks, crossing multiple media platforms with a variety of assets, allowing us to tell the story in unique and credible ways.
Roberto and I worked closely on crafting a story and developing a distinct visual language that reflected the values of the running culture. One personal highlight was collaborating with the incredibly talented director Ale Ruiz-Zorrilla on the script and concept for the campaign film. Her creative and open approach brought a new dimension to the project, taking it to another level. Writing this campaign and working with such talented creatives was both a pleasure and an honor. It’s a project that brought together the perfect mix of passion, creativity, and teamwork.
